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Gustavus Visitors Association (GVA)

2024 Membership Drive

The mission and purpose of the GVA is to enhance the economies of the City of Gustavus through tourism marketing  that increases business revenue, tax revenue, and creates jobs. 

GVA is committed to promoting and elevating Gustavus’ position as a world class destination for leisure travel. 

Greetings Gustavus Businesses!

Welcome to our 2024 Membership Drive! 

1. Renewing your membership is $100 for the year. 

2. Due to deadlines for creating the map, all membership dues must be received by December 31, 2023.  

3. Donations to the Gustavus Visitors association are always welcome. If you donate as a business, your business logo will be featured on our website home page and you will be recognized as a proud sponsor. 

If you are returning, we welcome you back, and if you are a new member, we are excited to have you join us!

  • Joining as a new member is $150 per business for the year. If you have related businesses for example: a coffee shop and gallery, an accommodation and a dining establishment or a marine charter and an accommodation with dining, these will be considered as one business and one membership cost.  
  • If you have more than one business and they are unrelated, our yearly  membership dues  are $150.00 for your first business and $100.00 for each additional business you own 

Your membership puts your business(s) on the Gustavus map and the GVA website.
An enlarged map in addition to being posted on the GVA website, will be posted at six locations in Gustavus: 

  • Seaplanes building
  • The Dray
  • Library 
  • Post Office
  • Ferry information station
  • Alaska Airlines building

Folded maps will be available for visitors both online and printed. 

How does your business(s) benefit from belonging to GVA:

  • If you have a small business or micro (very small) business, we help with your exposure, letting Gustavus residents and visitors know that your business exists, especially if you do not wish to maintain your own website or even advertise. Contact GVA with your details and we will add you to the GVA website and map (once you’ve paid your yearly dues).  As you know, developing and maintaining a website can be very expensive.  For the cost of an annual membership fee, you have exceptional exposure through the GVA website.
  • If you are a large business and already have a great social media outreach and website, then your membership inclusion will support the community and the smaller, local,  businesses. By using keywords and phrases, we can work together to provide our visitors with accurate and complete information regarding Gustavus. Contact GVA with your details and we will add you to the GVA website and map.

Your business is our business and our goal is to have every business in Gustavus, visitor and non-visitor related, represented on the GVA website, thus giving a complete and accurate picture of our community as well as the ability to quickly interact with one another as a community of commerce to provide updated and correct information.

The following is a list of further benefits you will receive by becoming a member of the Gustavus Visitors Association;

  • Access to Marketing personnel who are continually upgrading and providing current information and maintaining high rankings on search engines, updating calendar events and improving the speed and versatility of the website. Also providing key words and phrases that link access of our information to yours, and provide analytical data regarding views to our website. 
  • Members receive community advertising through GVA paid ads with:
    • Alaska Magazine (National and international distribution) $700
    • Alaska Travel Industry Association Travel Planner (International & Nationwide) $1000.
    • The Milepost (Statewide distribution) $1,116.
    • Alaska Airlines Magazine $800.
    • KTOO 
    • Travel Juneau $400.

 

  • Members receive representation through GVA at associated tourism industry meetings attended by GVA Board members and Staff, and paid membership-based website links. (Your involvement and information are welcomed)
  •  Alaska Travel Industry Association and associated Travel Alaska website (National and International marketing & advertising) $1000.
  • Southeast Alaska Tourism Council (International & Nationwide advertising) $1,881.
  • Juneau Convention & Visitors Bureau JCVB (Nationwide advertising)
  • Juneau Economic Development Council
  • Social Media
  • Digital Marketing through various campaigns 

In essence you receive an estimated $7,000+ value of annual marketing and advertising International, National and Statewide for an annual fee of $100 – $150. That is a marketing deal! 

Additional Advertising Members receive through GVA

    • GVA representation at International, National and Statewide Travel shows and Fairs. The GVA represents all of Gustavus’ businesses and services.
    • Trip Advisor (International advertising & reviews)
    • Yelp (International advertising & reviews)
    • Google My Business (International advertising & reviews)

We are excited about the future of the Gustavus Visitors Association as we work cohesively with you and other businesses in our unique community. 

We invite you to join GVA and be represented on the GVA website, as well as the Gustavus map. Be a voice in Gustavus’  future development and success.  

Most Sincerely,
GVA Board and Staff

Leah Okin
Robynn Jones
Cam Cacioppo
Hillery Lesh
Natalie Vaz
Curtis Linblom
Noel Farevaag
Trisha Dawson
Brian Taylor                                                                                                                                                                                                                                                          

 

 

Join Today

We invite you to join GVA and be represented on the GVA website, as well as the Gustavus map. Be a voice in Gustavus’ future development and success.

Our 2024 membership drive is coming up and this year we’re aiming to roll out our custom members area with reports on your business profile’s performance that you can access at any time!

If you have questions or comments, please contact us anytime via email. Info@gustavusak.com

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Key Statistics

Our website traffic is growing and can act as a valuable channel for new customers to reach your business! We don’t spend money on wasteful advertising that drives uninterested traffic which is likely to bounce. Instead we focus on slowly growing an engaged audience that has legitimate interest in Gustavus and is more likely to convert.

Number of unique site visitors: May thru September
2022 vs 2023

7625 9450


We’re actively modernizing and improving our analytics and tracking to give GVA members better insight into how many website visitors “convert” and call, email, or click through to your business!

Since our updated conversion tracking began February 2022, we’ve tracked over 15,000 visitors heading to the websites of local businesses from our directory!

We’re also tracking phone calls and emails to local businesses.

Clicks to email local businesses1250+ emails
Clicks to call local businesses1350+ calls

This year we’re also releasing access to custom reporting so that you can track the specific analytics for your business listing!